How to Select the Right Shopify Plus Agency for Your Business?

As you scale your business online, selecting the right Shopify Plus agency becomes pivotal to growth. With the variety of agencies promising expertise, you must discern the perfect partner for your business. Evaluating agencies on key criteria allows you to make an informed decision. This article guides you through a rigorous selection process, empowering you to find an agency that aligns with your business goals, culture and budget. By defining your objectives, establishing selection criteria, thoroughly vetting agencies and carefully negotiating contracts, you can forge a rewarding partnership on your ecommerce journey. With focus and diligence, you can choose a Shopify Plus agency that turbocharges your business.

Why Choosing the Right Shopify Agency Matters for eCommerce

Experience and Expertise

An agency with extensive experience in Shopify Plus platform and eCommerce expertise will have the technical know-how to set up and optimise your store for success. They stay up-to-date with Shopify best practices and new features to leverage the platform to its full potential. Look for an agency that has a proven track record of success with Shopify Plus stores in your industry.

A Customised Approach

A good agency will take the time to understand your business, brand and goals to develop a bespoke solution tailored to your needs. They will guide you on everything from store design to marketing strategies based on your target audience and budget. Their approach is focused on your success and growth, not a one-size-fits-all solution.

Ongoing Support

Select an agency that provides ongoing support and partnership long after the initial store setup. Your eCommerce store needs continuous optimisation to maximise sales and customer experience. Look for an agency that offers services such as store management, marketing assistance, customer service and app integrations to help your business scale and thrive.

Value for Money

While price is a consideration, the cheapest option is not always the best choice. An experienced Shopify Plus agency will charge higher rates but also deliver higher value and return on investment. Look at the overall service offering and proven results to determine if the cost aligns with the benefits to your business. The right agency is an investment that pays off through increased revenue and brand growth.

6 Tips To choose the right Shopify Plus agency

Expertise and Portfolio

When selecting a Shopify Plus agency, ensure they have expertise and proven experience developing custom solutions for large Shopify Plus stores. An experienced agency will have a track record of successful client partnerships and the technical capabilities to handle complex requirements. They should be up to date with the latest Shopify Plus features and apps to develop innovative solutions.

Resources and Bandwidth

Scaling an eCommerce business requires substantial resources and bandwidth. Ensure the agency you choose has the capacity to support the growth of your store. They should have enough employees to handle increased workloads and respond to your needs promptly. The agency should use project management tools and processes to organise work efficiently at higher volumes. If they outsource or rely on freelancers, make sure there are proper oversight and accountability. Your eCommerce growth depends on the agency’s ability to provide adequate resources and bandwidth.

Custom Development

For a large Shopify Plus store, custom functionality and apps are often required to achieve key business objectives. Select an agency with advanced Shopify development experience, including building custom apps, page designs, checkout processes, and admin functionality. They should be able to articulate their development process and programming languages they utilise.

After-Sales Support

Once your new store or features launch, ongoing support from the agency is essential. Choose an agency that offers dedicated support packages to assist with app updates, new feature releases, performance optimisation, security patches, and general troubleshooting. Support that extends past your website’s live date will help ensure your store remains innovative and high-performing.

Reporting and Analytics

Insights from analytics and reporting are key to optimising a large Shopify Plus store. Select an agency that will integrate analytics platforms and provide regular reporting on key metrics like traffic, conversions, sales, and customer engagement. They should also provide recommendations based on analytics to improve the performance and user experience of your store. Comprehensive reporting and a data-driven approach will drive continuous improvement.

Adaptability

eCommerce is an ever-changing landscape. An agency must stay on the cutting edge of technologies, marketing strategies, and web design trends to scale stores effectively. Select an agency that keeps their skills and knowledge up-to-date through ongoing education and training. They should be fluent in the latest Shopify apps, themes, and features that can enhance your store’s functionality and user experience. An adaptable agency will pivot as needed to match the pace of change in eCommerce.

Conclusion

In closing, selecting the right Shopify Plus agency is crucial for the success of your business. With the tips provided, you can now confidently assess agencies, ask the right questions, and choose a partner aligned with your ecommerce goals and brand values. By taking the time to thoroughly evaluate agencies and prioritising long-term fit over a quick fix, you will be in a strong position to find an agency equipped to support your business growth into the future. With an agency that complements your team and has the expertise to deliver, you can focus on what matters most – delighting customers and driving sales through an optimised Shopify Plus store.

Need help with Shopify Plus? At Verz Digital, we’re Shopify Plus experts, accredited by Shopify themselves. Our team is well-versed in the intricacies of the solution, and our dedicated Shopify Plus team is dedicated to setting your eCommerce venture up for success. Reach out to us today, and we’ll show you why we are the best!